I've never been a fan of Apple. I'm a dyed in the wool PC guy going way back. And the more I've learned about Apple, the less comfortable I am. The few people who read these words may question my grip on sanity after reading this blog. But I have an opinion, am entitled to it, and if you're reading this blog you apparently have some measure of interest.
Do you know what the Apple logo is? I know what you're all thinking.....its an apple. But not merely an apple; perhaps I should say a bit less than an apple. A bite less to be precise. Surely there can be little doubt that this is a reference to eating the forbidden fruit in the Garden of Eden. Islamic tradition suggests it was a banana, but in Western culture we have a long-standing apple tradition. This is due to an unfortunate linguistic misunderstanding of the Latin word for evil, malus. As a noun, that word means "apple." [But of course Adam & Eve didn't speak Latin].
Why choose this as a logo unless there is some intentional reference to the desire for the pursuit of knowledge above the obedience of God? If one is looking for another thing to consider . . . has it ever struck anyone else that nearly everything Apple sells these days is preceded by "I." Ipods, tunes, macs, phones, and today iPads were added to the fold. Could there be any more obvious appeal to self importance and pride than that? It is almost as though Apple has supplied itself as a religion of self-worship that always promises, but can never completely deliver.
The final thing to consider is a compelling article send to me today by a friend. This Newsweek piece was written by someone [apparently not a Christian] seeking spiritual fulfilment in Apple and coming away empty. I don't think he's kidding, but you can make your own judgement. You can find the article here: http://www.newsweek.com/ID/232723.
What is the goal of technology? Is it to facilitate or substitute? Does it propel us further than we would otherwise be able to progress toward our goals? Or does it instead offer another direction, and false promises that we pursue and find ourself suddently progressing toward goals we never knew we had -- because they are Apple's goals and not ours.
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1 comment:
Technology, obviously not my thing but I too have not cared for the "I"-everything Apple promotes.
Although a concept many may oppose, I certainly think its worth pondering.
Too, if we're naive enough as a society/Christian culture to reject the possibility someone (or group) is that intentional and calculated, then I believe there is a larger problem.
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